Privacy Policy
Effective Date: December 1, 2025
1. Introduction & HIPAA Disclaimer
At Vela Wound Care ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website https://www.velawoundcare.com, our blog, or use our digital services.
Important Medical Disclaimer:
This Privacy Policy applies to information collected through our public-facing marketing website and digital communications. It is distinct from our Notice of Privacy Practices regarding Protected Health Information (PHI) under HIPAA.
We do not collect sensitive medical records, insurance policy numbers, or diagnosis details through this website’s contact forms.
Any medical information you discuss with our providers during treatment is protected under separate HIPAA regulations and is not subject to this specific web policy.
2. Information We Collect
We collect information from you in various ways to improve our services and marketing efforts:
A. Personal Information
When you schedule an appointment, subscribe to our newsletter, or fill out a contact form, you may provide us with:
Name
Email address
Phone number
Mailing address
Appointment preferences
B. Payment Information
We do not process payments or collect credit card information directly through this website. All billing for our services is handled through insurance claims or secure, offline medical billing procedures at our clinic.
3. Data Collection Tools & Tracking (Cookies and Pixels)
We use various third-party tracking tools to analyze website traffic and improve our advertising performance. These tools may collect data such as your IP address, browser type, and pages visited.
We utilize the following third-party tracking technologies:
Google Analytics 4 (GA4) & Google Search Console: To analyze user behavior and traffic sources.
Google Tag Manager: To manage code snippets on our website.
Meta (Facebook) Pixel: To track conversions and serve relevant ads to you on Facebook and Instagram based on your interactions with our site.
Microsoft (Bing) Ads Tracker: To measure the effectiveness of our search engine advertising.
TikTok Pixel: To measure ad performance and optimize our content on TikTok.
LinkedIn Insight Tag: To track professional audience engagement and conversions.
You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or delete them after your session.
4. How We Use Your Information
We use the information we collect for the following purposes:
Appointment Scheduling: To book and confirm your visits using our calendar systems.
Communication: To send appointment reminders, updates, and educational newsletters.
Marketing & Retargeting: To show you relevant advertisements on platforms like Google and Facebook based on your interests.
Site Improvement: To understand how visitors use our site and improve our content.
5. Third-Party Service Providers
We do not sell, rent, or lease your personal information to third parties. However, we share data with trusted service providers who help us operate our business.
A. Email & CRM (LeadConnector)
We use a third-party service, LeadConnector, to manage our email marketing campaigns, appointment scheduling, and customer database. Your contact information is shared with LeadConnector to facilitate these communications. LeadConnector utilizes industry-standard secure infrastructure to ensure reliable delivery of our messages.
B. Content Management Systems
Our main website and blog are hosted and managed using third-party platforms (including WordPress and GoHighLevel). These providers may process data to ensure the website functions correctly and remains secure.
6. SMS/Mobile Messaging (Strict Opt-In)
We value your privacy and strict adherence to anti-spam laws.
Opt-In Consent:
By providing your phone number on our contact forms or scheduling tools, you consent to receive SMS messages from Vela Wound Care regarding your appointments, updates, or promotional offers.
Opt-Out Rights:
You have the right to opt out of receiving SMS messages from us at any time.
To Unsubscribe: Simply reply “STOP” to any message you receive from us. You will receive a final confirmation message stating that you have been unsubscribed.
For Help: Reply “HELP” for assistance.
Privacy Guarantee:
We do not share your mobile phone number or SMS consent data with affiliates or third parties for their own marketing purposes. Your number is strictly used for communications from Vela Wound Care. Standard message and data rates may apply.
7. Data Security
We implement reasonable security measures (including SSL encryption) to protect your personal information from unauthorized access. However, please note that no method of transmission over the Internet is 100% secure.
8. Your Rights
You have the right to access, correct, or request the deletion of your personal contact information stored in our marketing databases. To exercise these rights, please contact us.
9. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Vela Wound Care
Email: [email protected]
Address: 9220 Bonita Beach Rd. Suite 221, Bonita Springs, FL 34135
Website: https://www.velawoundcare.com
